Apple's Sept 9 Event: Fold, Baby, Fold?
Apple just sent invites for a September 9th event with the tagline 'Surprise and shine,' and the internet immediately assumed foldable. Leaked dummy units suggest a wide-format foldable iPhone similar to Samsung's Galaxy Z Fold 8, alongside iterative Pro and Pro Max refreshes. The base iPhone 18 is reportedly skipping this event entirely, pushed to next year. It's also the first launch event under incoming CEO John Ternus, who takes over from Tim Cook on September 1st.
The backstory
This is John Ternus's debut as Apple CEO after years running hardware engineering, taking the reins from Tim Cook on September 1st. If the foldable rumors pan out, it'll be Apple's biggest hardware shift since the iPhone X, and a symbolic first big swing for the company's new leader.