McDonald's Knows You Better Than the FBI Does
A Wired reporter requested his personal data from McDonald's under California's privacy law and got back a jaw dropping 515 page dossier tracking his visits, orders, loyalty points, even every Monopoly game scan, complete with predictions on what he'd order next. It's a stark reminder that loyalty apps aren't just about free fries: they're surveillance machines, and similar requests at Starbucks and other chains have revealed customers getting worse deals because companies decided they'd tolerate paying full price.
Turns out the real Happy Meal is your data, and McDonald's is supersizing that too.