Instagram to fake AI influencers: label yourself or get buried
Instagram is cracking down on AI personas pretending to be real people. The platform is renaming its "AI creator" label to "AI-generated profile" and will now throttle the reach of accounts featuring undisclosed AI humans, while creators who do label themselves face no penalty. The move follows viral cases like the Goose dating app's AI male influencers and a wave of fake AI "doctors" pushing supplements, proving the uncanny valley has officially become a business model.
Why it matters
AI influencers have quietly built followings and DMed real users into buying supplements or joining sketchy apps, all while looking human. This is Instagram trying to draw a line before trust in the platform completely evaporates, though catching every deepfake persona is another matter entirely.