FIFA's World Cup Sell-Off Gets Benched by Fan Fury
FIFA quietly tried to sell a slice of the World Cup to Thrive Eternal, a new investment arm from Joshua Kushner's Thrive Capital (yes, that Kushner family), betting that football's tradition and tribal loyalty make it 'AI-proof' unlike movies or music. Fans, federations and even talk of boycotts forced a swift U-turn, but the episode shows Silicon Valley and Wall Street increasingly deciding sport's future while nobody asked the fans.
Turns out you can't IPO nostalgia, but apparently someone tried.