GPT-6 Pro costs more than your gym. You'll cancel the gym.
What happened
OpenAI unveiled GPT-6 Pro at $249/month, positioning it squarely as a professional tool rather than a consumer toy.
Why this matters
The pricing says the quiet part out loud: frontier AI is becoming a B2B product, and consumers get last year's model.
The slightly cynical read
Every SaaS company just got a new line item to justify their own price increase.
What to watch next
Whether Anthropic and Google follow with matching price points — they usually do, within weeks.