X's Head of Product Quits to Go Back to Shitposting Full Time
Nikita Bier, hired as X's head of product in July 2025 after building a reputation for viral novelty apps, announced he's stepping down to "demote myself to my natural state: a poster," though he'll stick around as an advisor. His tenure included the Grok CSAM scandal and X's parent company going public via SpaceX, whose latest earnings showed X's ad revenue dropped $83 million year over year. Bier built his X persona mimicking Musk's own posting style, and now he's free to do it without a job title attached.
Turns out the best qualification for running product at X was never actually having to ship product.